Why we believe the future of urban planning critically needs cyclists’ data

Is your city prepared for the future?


According to the World Bank, 75% of Europeans live in cities. People usually move to have better options in all aspects of life, e.g. workforce, leisure time, etc. Yet, with 38 minutes being the average commuting time in Europe (OECD, 2016), people don’t take advantage of all the possibilities that big cities, especially the multimillion ones, have to offer. But what if everything one needs for comfortable living is within just 15 minutes’ reach?


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There lies the concept of the “15-minute city”, bringing all the necessities for comfortable living within 15 minutes by bike or on foot. The 15-Minute City is already in active development by urban planners in Portland, Bogota, Barcelona, Houston, Paris, Shanghai, Melbourne, and Ottawa. 


This vision is especially relevant now, as cities confront climate change, lack of productivity due to commutes, and constant urbanization. 


Studies show that this urban space structure will greatly favor the upcoming generations. Already today, each successive generation, starting with millennials (born between 1981 and 1996), is drastically reducing the need for private cars. Recent generations do not plan to obtain a driver’s license and generally prefer public transportation or more environmentally friendly commuting over the automobile.

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However, the current structure of the roads is far from suitable for cyclists. And the main determinant required to solve this urban planning problem is data.

Moreover, at the moment, city planners have very limited to no knowledge about cyclists’ urban mobility.  Most sports apps have access to the data of those who cycle for fitness and leisure purposes, and public transport services only focus on mobility within the public transport system. Meanwhile, those who prioritize cycling as their main daily mode of transport go undetected. 

Considering such factors as climate change, consuming habits of the latest generations, and urban planning trends of the future, we believe that already today city planners should pay extra attention to cyclists’ mobility patterns and needs. 

Is your city prepared for the future? 


Our clients are already making data-driven decisions and improving transport connectivity in their cities. MOTIONTAG provides technology that collects daily commutes data seamlessly, safely, and with high precision. Among 10 automatically recognizable modes of transportation, our AI can detect and distinguish between a bicycle, bike-sharing, E-bike, scooter, and electric e-scooter rides.


#mobilityresearch #mobilitydata #transportplanning #mobilitymanagement #smartmobility

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